Apparel retailer Charlotte Russe Holding has secured an exclusive deal to distribute and sell People's Liberation clothing in the company's stores in North and Central America.

Under the multi-year agreement, People's Liberation will design, source and produce branded premium denim, casual knits, activewear and accessories for sale exclusively in Charlotte Russe stores.

The products will launch in Charlotte Russe outlets for the back-to-school season of 2009, and will also be available online at

"This collaboration represents an important strategic step in redefining the Charlotte brand and further reinforces our positioning as the store of choice for fashion-conscious young women looking for great value," said Jennifer Salopek, chairman of Charlotte Russe.

People's Liberation CEO Colin Dyne added: "We believe that rolling out People's Liberation apparel and accessories into the Charlotte Russe customer base will strategically enhance sales for both our company and Charlotte Russe, while keeping the DNA and integrity of the People's Liberation brand."