Plus-size women's apparel retailer Charming Shoppes Inc has named Hilary Chasin as senior vice-president of marketing.

Chasin, a 25-year marketing and advertising veteran, previously served as senior-vice president of marketing at athletic apparel retailer Foot Locker.

She will be responsible for supervising Charming Shoppes' corporate database marketing and public relations, as well as coordinating overall corporate marketing strategic initiatives, in her new role.

"Hilary's vast experience in the marketing and advertising fields make her a great addition to Charming Shoppes," CEO Dorrit Bern said.

"We are happy to welcome her, and look forward to her contributions to our future success."

Chasin succeeds former vice-president of marketing Carmen Monaco.