Retailer Charming Shoppes, the parent company of Fashion Bug, Lane Bryant and Catherines, has signed America's Next Top Model winner Whitney Thompson as a brand ambassador for Right Fit.

Right Fit is an innovation in fit that helps women find the right fitting pair of jeans or pants, with reference to a 50 year body shape study.

A statement by the company said: "As the first-ever curvy model to win the ANTM competition and a contract with Elite New York model management, Whitney will encourage women of all shapes across the country to get "Right Fit-ted" for themselves."