Women's plus-size apparel retailer Charming Shoppes Inc is to sell its private label credit card program to Alliance Data for $110m.

The two companies have also signed a ten-year operating agreement for servicing the credit card programmes for the Lane Bryant, Fashion Bug and Catherines stores, which between them have 4.5m accounts generating $680m in annual sales.

The transaction is due to close before the end of the year.

Charming Shoppes says it will use the money to reduce its net debt.