Cherokee Global Brands has additional new licensing partners for its Cherokee brand in the US

Cherokee Global Brands has additional new licensing partners for its Cherokee brand in the US

The Cherokee casual clothing brand is expanding is distribution channels and product range in the US after inking four new multi-category license agreements.

Parent Cherokee Global Brands said the deals include SaraMax Apparel Group, High Point Design, Cudlie Accessories and Eastman Footwear Group.

SaraMax Apparel Group, which specialises in the design, merchandising and production of women's intimate apparel, girl's underwear, men's and boy's underwear, will service a wide range of major retailers including mass merchants, e-commerce, department and specialty chains nationwide.

High Point Design will supply infant, toddler, kids, juniors, ladies' and men's hosiery products, including socks, slipper socks, tights, legwarmers and leggings.

The Eastman Footwear Group will produce and distribute Cherokee branded men's and boy's outdoor, casual and athletic footwear to mass merchants, eCommerce, department stores and specialty retailers. And Cudlie Accessories will distribute Cherokee-branded infant and children's products to multiple retail tiers.

"We are very excited to announce our second phase of strategic partnerships which will strengthen and grow our US domestic licensee base for our namesake Cherokee brand," said Henry Stupp, chief executive officer.

"These partnerships will allow us to continue to satisfy the consumer demand for the Cherokee brand while supporting further category and distribution expansion in the United States.

"In addition, we are actively engaged in discussions regarding future partnerships with leading resources for ladies' apparel, ladies' and girl's footwear, adult and children's accessories.

"As we continue to build our domestic licensee base, we have identified and have begun to onboard new retail partners that will ensure the continued availability of an expanded assortment of Cherokee-branded products for spring 2017."