Brand marketer Cherokee said its retailer client Camp Beverly Hills has signed a license agreement with Ruppert BV of The Netherlands.

The company did not disclose detailed terms of the multi-year agreement, but said it included a wide range of men's, women's and children's apparel categories and would cover Belgium, Luxembourg, The Netherlands, Germany and The UK.

Executive VP Sandi Stuart said: "We are proud of the fact that our international revenues now account for over 38% of our total business.

"As a result, we have built an extensive network of premier retailers, manufacturers and trading companies around the world."

Stuart added: "While our primary objective is the world branding of our Cherokee brand, we will continue to selectively represent clients for both domestic and international licensing opportunities."

According to Camp Beverly Hills president and CEO, Jeff Stein, Ruppert has the correct combination of manufacturing capacity plus good distribution connections along with "a keen sense of how to maintain brand identity while building brand awareness".

Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products.

Camp Beverly Hills sells casual clothing through channels ranging from department stores to specialty stores.