Cherokee has signed an exclusive international license agreement for its Cherokee brand with Arvind Mills, India's largest integrated textile company and retailer.

The global licensor said the multi-year agreement covers men's, women's and children's clothing, footwear and accessories.

"We are very excited to have the opportunity to license the Cherokee brand for India," said Sanjay Lalbhai, chairman and managing director of Arvind Mills.

"Cherokee is one of the fastest growing brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment, we are confident that Cherokee will be one of the largest family lifestyle brands across India.

Larry Sass, senior vice president of Cherokee, added: "India is one of the fastest growing economies in the world and provides Cherokee with tremendous growth potential.

"Our new agreement for India and our recently announced Cherokee license agreement for Brazil, represent major accomplishments towards our 'World Branding' objectives.

"The Cherokee brand is now licensed in 28 major countries and we continue to look for the right partners in available markets around the world.

"In addition, with our broadened international reach, we will also focus on licensing other owned and represented brands from within our portfolio."

Cherokee's brands are licensed to Target Stores in the US, Tesco in the UK, Zellers in Canada and Pick 'n Pay in South Africa.

Arvind Mills owns and operates India's largest 70 outlet strong value retail chain under the name 'Megamart.'