Cherokee Inc has inked a license deal for its Sideout brand in Mexico with the country's second-largest retailer, Tiendas Soriana SA de CV.
The multi-year agreement covers men's, women's and children's clothing, footwear and accessories.
"This is a significant step for our merchandising teams and we are confident we will add significant growth and profit to our apparel and non-foods business," said Soriana commercial director Jose Manuel Sanchez.
Tiendas Soriana has 465 hypermarkets in more than 135 Mexican cities.