Global licensor and brand management company Cherokee Inc has signed an international license agreement with South African store group Pick'n Pay Retailers.

The agreement covers The Republic of South Africa, and includes a wide range of categories including men's, women's, and children's clothing, footwear and home textiles.

Pick'n Pay Retailers says it intends to make Cherokee a leading family lifestyle brand throughout South Africa.

Mark Nawrocki, senior vice president of brand development and marketing at Cherokee added that expansion into South Africa is "another step towards our global branding objective."

As well as its presence in the US, Canada, UK, Ireland, Mexico, the company recently launched in The Czech Republic, Slovakia and Poland. Its brands include Cherokee, Sideout, and Carole Little.