Cherokee Inc, a leading global licensor of brand name apparel, footwear and accessories, said today that it has entered into a license agreement with Great Britain's supermarket group Tesco Plc for its Cherokee brand.
The terms of the agreement were not disclosed.
"Our vision is to deliver tremendous value to the consumer by partnering with the world's leading retailers," said Robert Margolis, chairman and CEO of the Cherokee Group. "We are fortunate to have partnered with Europe's most esteemed retailers, and hopefully, over time, we will enjoy success similar to that in North America."
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