Leading licensing and global brand management company Cherokee Inc on Monday named Vans' chief financial officer, Kyle Wescoat, as its new CFO.

He will replace Carol Gratzke who will remain with the California-based company to work on special projects while promoting women's golf as an executive officer of the Women's Southern California Golf Association.

Commenting on his appointment, Mr Wescoat said: "Cherokee pioneered the concept of retail direct licensing which has become the model for the industry. I am excited to have the opportunity to play a part in achieving its expanded global vision."