US omni-channel women's wear retailer Chico's FAS is eyeing increased visibility into its supply chain and improved engagement with its vendors thanks to a new partnership with apparel identification and RFID business Nexgen Packaging.

The agreement will see Nexgen become the exclusive provider of global label and packaging products to Chico's through its namesake, White House Black Market, and Soma brands. Chico's will also leverage Nexgen's cloud-based 'Analytics as a Service' software platform to help transform the ordering, manufacturing and delivery of labels and packaging products.

"In today's fast fashion world retailers understand the key elements that impact their ability to deliver timely, in-demand products to their customers," says Robert Loop, Nexgen's co-founder and chief strategy officer. "Critical to delivering on this goal is having the visibility into, and understanding of, garment components and their impact on lead times and delivery dates."

The agreement builds on a long-standing relationship that already exists between the two companies.

"Chico's is committed to working with our strategic suppliers on initiatives that can deliver operating efficiencies while also maintaining the quality and innovation that continue to delight our customers," adds Todd Vogensen, chief financial officer of Chico's. "The partnership with Nexgen is a great example of how we are looking to change how we operate, leveraging Nexgen's industry and technology leadership to improve our business."

Last week, Nexgen revealed plans to use PTC's ThingWorx Internet of Things (IoT) platform to develop a range of design and delivery solutions for the retail, apparel and footwear industry.

The collaboration will see ThingWorx serve as the platform on which Nexgen will build its cloud-based solutions for the retail, apparel and footwear markets targeted at transforming the ordering, manufacturing and delivery of brand ID offerings and other product components.

Nexgen utilising ThingWorx for supply chain apps