US women's wear retailer Chico's FAS has tapped Diane Ellis, chief executive officer of US retail chain The Limited, as president of its Chico's brand.

Ellis, who will oversee all business activities for Chico's, will take up the role at the beginning of next month and report directly to Shelley Broader, president and chief executive officer of Chico's FAS.

"Diane is a seasoned leader who has proven time and again that she is one of the most strategic business and brand builders in retail," says Broader. "She brings merchandising, marketing and operational expertise as well as a strong passion for our customers. As we continue to position our company to win in the future, I am proud to welcome Diane to Chico's."

With more than 35 years of retail experience, Ellis joins the company from The Limited, which is based in Ohio and owned by private equity firm Sun Capital Partners. Prior to The Limited, Ellis was president and chief operating officer of Brooks Brothers, where she led the stores, ecommerce, IT, HR, sourcing, product development, finance, supply chain and planning functions in support of the global operations of the brand.

"The company has made great strides with its strategic initiatives, and as the retail landscape and customer behaviour evolves, I'm excited to lead and support the team as we continue to strengthen Chico's brand position and find new ways to innovate and delight our customers," Ellis says. 

Prior to Brooks Brothers, Ellis was the founding partner of Lighthouse Retail Group. She is also a member of the board of directors of US fashion retailer Stage Stores.

Last month, Chico's revealed it would cut around 200 jobs, or 13% of its workforce in a strategic move to create a "flatter" and more nimble organisation, amid lower earnings and sales in its second-quarter.

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