Publisher and exhibition organiser United Business Media Limited has bought the Shanghai International Children-Baby-Maternity Products Expo (CBME) in a bid to enter China’s fast-growing baby products market.

The business-to-business tradeshow, along with two smaller business-to-consumer child and baby products fairs in Guangzhou and Beijing, will be operated by UBM Asia.

The business employs 59 staff at its Hangzhou office and is expected to generate $6.5m in revenues this year. The Chinese children and baby market represents an attractive sector for UBM, with strong growth potential underpinned by current economic and demographic trends.

Launched in 2001, the annual CBME exhibition is aimed at international and domestic manufacturers and distributors of child and baby products for the Chinese market.

This year’s show took place from 22-24 July, hosting over 850 exhibitors in 69,000 square metres of exhibition space. Attendees included retailers, agents, distributors, purchasing agents, investors and media agencies.