According to a report in the Al-Sharq Al-Awsat newspaper last week, official sources estimate the value of Saudi children's clothes imports at SR 1.2bn ($300m) per annum. This import volume is currently growing at a rate of 15 per cent annually as over half of the Saudi population is under the age of 15. In addition, the average growth rate of the Saudi population is assessed at 3.8 per cent per annum.