The UK children's licensing business is worth more than £2 billion per annum with the largest licensed category being clothing, according to new figures released by the Brand Licensing show and research company NPD License Tracker.

The figures show spending to total more than £180-per-child on licensed products each year.

Licensed clothing was worth more than £490 million in the 12 months to June 2005, but less than ten per cent of total clothing is currently licensed.

According to the categories charted by License Tracker, 17.5 per cent of the total spend for children aged up to 14 is licensed.

Girls are driven by 'off-screen' licenses such as Barbie, the report said, while boys are driven by 'on-screen' licenses such as Spiderman.