Auckland children's wear retailer Tian En Trading Company - which trades as Bobbe Children's Wear - has been fined NZ$7,000 (US$4,854) for selling apparel without the required labelling.

Tian En and its director Zhu Ming Lin pleaded guilty in the Manukau District Court to breaching consumer information requirements of the Fair Trading Act by failing to label clothing and footwear with country of origin, fibre content and care information.

Commerce Commission Investigators visiting the store found a large amount of clothing broke Fair Trading legislation. They subsequently informed the store manager but, when returning for later visits, found the problem had not been resolved.

"Clearly and correctly labelled clothing is an important issue for many consumers, who make their buying choices on the information provided", said Graham Gill, the Commerce Commission's acting director of fair trading.

"Many people will be influenced by what a garment is made from, whether it is easy to care for or a garment's origin. They need to see this information on the label so they can make a decision based on the facts.

"Businesses that do comply with the regulations will often incur additional costs, reducing their competitiveness against those who choose to ignore the regulations."