Chinese cotton goods company Purcotton has implemented a new Product Lifecycle Management (PLM) solution to help speed up its market response and product launch cycle.

Purcotton develops and retails cotton products across categories including clothing and home, cleaning, pregnancy, and feminine care. It has over 240 stores in China, and the company says its e-commerce sales rank first among its competitors on platforms such as Tmall and

In 2019, Purcotton embarked on a digital transformation project to integrate central commodity operations, front-end product development management and back-end supply chain management. Purcotton needed a PLM solution to build a multi-mode, market-oriented, collaborative, efficient and open product development platform. The company selected Centric Software's Product Lifecycle Management (PLM) solution.

"Products have always been designed based on the experience of our R&D and design teams," says Li Jianquan, general manager of Purcotton. "Nowadays, especially with the popularity of influencers and e-commerce live-streaming, consumer demands change frequently. In order for R&D to be in sync with consumers, we must speed up our market response and product launch cycle. PLM shortens the distance from concept to consumer."

With Centric, Purcotton will improve collaboration and fully visualise business processes resulting in accurate, real-time data at all stages, from planning, R&D, sampling, and manufacturing to sales. Their teams will be enabled to develop products based on data-driven decisions to transform products from being market-responsive to become market innovators.

Li adds: "We expect that teams will eliminate trivial and onerous document management, concentrating more energy on consumer needs and product innovation. The rich experience of Centric Software can help us to move towards a novel product R&D management model."