Fashion designer Christian Siriano, the winner of season four of Bravo's Project Runway reality fashion series, is to launch his first footwear and handbag collection in a deal with Payless ShoeSource.

The Christian Siriano for Payless designer label will be unveiled at Siriano's runway show at New York Fashion Week next February and will then be exclusively available in Payless' 4,500 stores and online in the autumn.

"We are thrilled to continue to expand the Payless Designer Collections and to add Christian as our newest designer partner," said LuAnn Via, president and chief executive officer of Payless ShoeSource.

The deal covers multi-season collections including footwear and handbags for women, which will be at price points in the $25 to $45 range.

Since his Project Runway fame, Siriano has gone on to build his label, Christian Siriano, with a strong celebrity following.

"I've already been working with the Payless Design Team in New York, and I can't wait to see how they will take the high- end shoes and bags I'm designing for the runway and turn them into pieces that everyone can buy," said Siriano.

Siriano joins Lela Rose, Stacey Bendet, Laura Poretzky and Patricia Field who also produce capsule collections for Payless.