Retailer Christopher & Banks Corporation has launched a new clothing line designed specifically for petite women, which will be available at 300 of its stores as well as online.

The company says over 40% of American women are 5'4" or under, which in fashion terms places them firmly within the 'petite' range.

"With this new line, we're able to offer petite women the opportunity to dress with confidence and style," says Lorna Nagler, president and CEO.

The Minneapolis-based retailer operates 820 stores, consisting of 551 Christopher & Banks stores and 268 stores in its plus size clothing division CJ Banks.