The Chinese province of Jilin has banned its residents from wearing counterfeit clothes when they travel overseas to avoid being seen to flout intellectual property rights, according to local media.

The north-eastern province's government has also ordered citizens not to carry or send pirated goods to foreign countries.

"Jilin government ... requests the carrying out of a strict crackdown and regulation of counterfeit goods and discs sent by post or carried overseas. Wearing counterfeit brands overseas is also not permitted," an official notice reportedly said.

"Infringement of intellectual property rights in importing and exporting seriously damages the government's image."

Despite promises to tackle its booming trade in fake goods, pirated garments, CDs and other goods are still available widely on China's street markets.