Dutch AWearNess is scaling up its fully recyclable work wear

Dutch AWearNess is scaling up its fully recyclable work wear

An initiative that claims to have closed the first circular chain in the textile industry with fully recyclable work wear, is to receive support to help scale its business globally.

Dutch AWearNess has been selected as one of the top LAUNCH Nordic innovators and will receive support from Ikea, Novozymes, Kvadrat, leading scientists, investors and Nordic governmental representatives to take its work to the next level.

Dutch AWearNess founder Rien Otto says: "The responsibility for the transition towards a circular economy is not with governments, it is the responsibility of companies.

"The support of the LAUNCH Nordic partners enables us to upscale our innovation within the worldwide work wear market, together with our chain partners."

Dutch AWearNess is the leading partner within EcoProFabrics, an innovation project within the European Commission's Eco Innovation programme, which aims to close the loop with circular work wear.