Clothing and footwear prices in the UK fell in April, new research has revealed, as retailers offered discounts to entice shoppers over Easter.

Non-food retail price inflation slowed to 1.2% in April, down from 1.5% in March, the latest pricing index released today (4 May) by the British Retail Consortium (BRC) and Nielsen showed. But UK food prices increased by 4.7%.

Total inflation was up 2.5% in the month, showing a marginal increase on March's inflation level of 2.4%.

"Overall shop price inflation edged up slightly because rising food inflation outweighed slowing non-food inflation," explained Stephen Robertson, BRC director general.

"Clothing, footwear and electricals prices were actually down on a year ago and, those prices fell faster than the previous month. In the face of falling consumer confidence, retailers' efforts to generate sales with Easter discounts were key to holding back prices on non-food goods."