Jeans retailer Lucky Brand has implemented the NetSuite cloud platform as the foundation to fuel its retail and wholesale business growth business growth.

Lucky Brand is using NetSuite OneWorld to run its mission-critical business processes across its B2C and B2B wholesale operations for financial consolidation, inventory management, procure-to-pay, fixed assets, and multi-currency and multi-tax compliance management.

The company sells direct to consumers via its ecommerce website and 259 retail locations, and distributes through large retail partners, including Macy's, Dillard's and Nordstrom.

It also uses the Bronto Marketing Platform from Bronto Software, a NetSuite company, to deliver timely, relevant and data-driven digital marketing.

The transition off its legacy ERP platforms was spurred when a private equity firm took Lucky Brand private in 2014.

"NetSuite's modern, cloud-based platform has helped enable our business transformation," says Jason Richard, Lucky Brand CIO. "We're now equipped with a highly scalable, flexible platform to streamline complex retail processes and gain complete, real-time financial and inventory visibility across the business to enable a superior omnichannel customer experience."