Footwear, apparel and accessories marketer Cole Haan is to launch a new sporting collection fronted by tennis champion Maria Sharapova.

The company, a wholly-owned subsidiary of Nike Inc, says the new collection being rolled out for spring 2009 is "rooted in sport and remixed with fashion."

Cole Haan Sporting includes men's and women's footwear and accessories for day and evening, with style such as elevated wedges, chic flats, sleek sandals and edgy lace-ups. The collection will also showcase Nike Air comfort technology.

The accessory line ranges from a tennis racquet bag to a versatile duffle created from recycled plastic bottles and trimmed in vegetable chrome-free leather.

"We created this collection as the foundation to a dynamic lifestyle - weaving Cole Haan's history of craftsmanship with Nike's tradition of high-performance innovation," said Cole Haan chief executive officer James Seuss.

He added: "Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique."

Cole Haan Sporting will be sold at Cole Haan boutiques worldwide, luxury department stores and on colehaan.com. Price points range from US$115 to US$200 (footwear) and US$225 to US$550 (accessories).