Outdoor apparel firm Columbia Sportswear Company has appointed Topher Gaylord as president of its Mountain Hardwear subsidiary.

He will report to Mick McCormick, Columbia Sportswear's executive vice president of global sales and marketing, and will relocate to Mountain Hardwear's Richmond, California headquarters.

Gaylord replaces Kirk Richardson, who has served as interim president since November 2009.

He has served as president of 7 For All Mankind within VF's Contemporary Brands coalition since October 2008, having joined The North Face in 1993, rising to managing director of the company's EMEA region from 2000 to 2005, and president of VF's Outdoor & Action Sports International brands after that.

"Topher is one of those rare individuals who knows what it takes to build performance-based global brands," said Tim Boyle, president and CEO of Columbia Sportswear. "We believe our Mountain Hardwear and Montrail brands, with combined 2009 sales of approximately $110m, will benefit greatly from Topher's leadership, knowledge, and global experience."