Outdoor apparel and footwear maker Columbia Sportswear Company has hired Christian Finell as its European general manager.

He is due to join the company on 1 December, and will report to Mick McCormick, vice president of sales.

Finell joins Columbia from Salomon SA, where he had a 17-year career and most recently served as head of Salomon EMEA (Europe, Middle-East, and Africa).

He will be based at Columbia's European headquarters in Geneva, Switzerland.

Headquartered in Portland, Oregon, Columbia Sportswear manages a portfolio of outdoor brands including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail, and Sorel.