Columbia Sportwear is to incorporate Outlast Temperature Regulation into its news range of outdoor designs.

Columbia will be incorporating outlast technology into its new Phase-Shift Parka as well as accessories such as hats and gloves.

Outlast is designed to control the temperature of the wearer by regulating how much heat it absorbs, stores and releases.

"We are always seeking ways to enhance the quality and functionality of our apparel," said Doug Prentice, general manager of outerwear for Columbia Sportswear. "With its ability to manage temperature for maximum comfort, outlast temperature regulation offers a new dimension to our line."

This is not the first time that Columbia Sportswear have made use the outlast technology. Last year, Columbia built outlast temperature regulation in two ski socks and a hunting sock and will look to improve on that success this year with two snowboarding socks and a liner sock.

About Outlast Technologies
Outlast Technologies, Inc., develops, licenses, and markets Temperature Regulation fibers, fabrics and foams to premium quality brands for outdoorwear, extremitywear, home products and workwear in North America, Europe and Asia. Product customers include Boeri, Fjallraven, Jack Wolfskin, K2, Marmot Mountain, Nordica, Rollerblade, Wigwam and approximately 200 other companies worldwide. Founded in 1990 and headquartered in Boulder, Colo., Outlast Technologies has pioneered the development of Temperature Regulation technology. For further information about Outlast Technologies and outlast temperature regulation, visit www.outlast.com.

About Columbia Sportswear
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, manufacture, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world, and the leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the company's Web site at www.columbia.com.