Outdoor apparel footwear firm Columbia Sportswear has appointed former Mexx executive Shawn Cox to the newly-created position of senior vice president of retail.

Cox will be responsible for leading the company's bricks-and-mortar retail and e-commerce operations in the US, Europe and Canada, reporting to president and CEO Tim Boyle.

He brings 24 years of experience developing, managing and improving the profitability of branded retail networks with operations in the US, Europe, South America, Middle East and Asia.

Since 2009, Cox has served as global retail senior vice president at retailer Mexx. He has also held the position of global chief retail officer for Samsonite Corporation and worked at Tommy Hilfiger as vice president of its retail division.