Outdoor apparel firm Columbia Sportswear Company and the Discovery Channel have signed a media partnership agreement for 2008 that includes sponsorship of two US programmes.

The companies also agreed a media buy on the network and a co-branded online advertising component.

Oregon-based Columbia will outfit the Survivorman and forthcoming Into The Unknown with Josh Bernstein programmes.

"Discovery Channel programming complements our positioning as an outdoor brand and provides on-air exposure that highlights the benefits of our products," said Tim Boyle, president and chief executive officer of Columbia Sportswear Company. "What's more, the Discovery Channel delivers a high index of active, outdoor-minded adults, a perfect match for the Columbia brand."