SportsTrend.Info, the sporting goods industry's authoritative source for product sales information, has released the latest sales figures for the apparel market.

Using the most current point-of-sale data compiled from the nation's leading sporting goods retailers, department stores and specialty stores, SportsTrend.Info each week tracks exactly what products consumers are purchasing, as well as where and when.

The top-selling apparel, in dollars sold, for the week ending November 12, 2000:

1. Columbia Sportswear Co Double Whammy men's ski parka
2. Columbia Sportswear Co Fire Ridge/blue large men's ski parka
3. Adidas America, Inc AHG Exercise/Fitness Jacket
black/white/almond
4. Columbia Sportswear Co Double Whammy women's ski parka
5. Columbia Sportswear Co Bugaboo Light Grey men's ski parka

This week's list of top-selling apparel, based on dollars sold, is led by Columbia Sportswear Co, with four of the top five selling products for the week.

Topping the sales chart this week is the Columbia Sportswear Co Double Whammy men's ski parka. Last week's number two product made a dramatic rise, increasing sales by more than 68 per cent to become the week's top-selling product by a wide margin. Another Columbia product making a sizeable sales increase is the Columbia Sportswear Co Fire Ridge/blue large men's ski parka. The Columbia ski parka was a very popular item with consumers, increasing sales by more than 46 per cent to vault from seventh last week to its current number two spot.

At number three is the Adidas AHG Exercise/Fitness Jacket. The Adidas jacket increased sales for the fourth consecutive week to remain one of the nation's top-selling products.

Two additional Columbia products rank fourth and fifth this week, the Double Whammy women's ski parka and the Bugaboo Light Grey men's ski parka. Both jackets made significant sales increases to provide Columbia Sportswear a stranglehold on this week's list. Overall, the four top-selling Columbia products combined to increase sales by more than 54 per cent from the previous week.