A new and exclusive fabric developed under the direction of Cone Denim's new research incubator combines enhanced stretch with a cotton-like touch - and an eco-friendly element that sees each pair of jeans made with the material containing an average of eight recycled bottles.

ConeTouch denim features a new technology based on Unifi's Repreve yarn, which is made from recycled bottles, and is targeted at women's stretch jeans and comfort-stretch jeans for men.

"ConeTouch with Repreve technology brings a new dynamic to stretch denim," says Kara Nicholas, vice president product development and marketing for Cone Denim. "People connect with their denim and these amazing fabrics have the soft, cotton-like feel we love in our favourite jeans but with added conforming stretch and recovery and a sustainable recycled component."

Jay Hertwig, vice president of global branding for Unifi Inc, adds: "Applying this technology to Repreve makes it possible to offer eco-friendly denim that has synthetic performance with a naturally soft and comfortable hand. This is a very unique product in the market."

ConeTouch denims expand Cone's Sustainblue collection of eco-friendly and recycled denims using recycled cotton and polyester, and other sustainable yarns including Tencel, Flax, Repreve, and other recycled materials.

The innovations are part of the company's Cone 3D initiative, which combines the company's expertise in Denim, Design and Development and acts as a research incubator for new technologies and creative collaboration.

Its focus is on developing cutting-edge fabrics and sustainable innovations, as just-style reported last year. Click on the following link to read: Cone Denim at the cutting edge with Cone 3D innovation.

Cone Denim operates as part of International Textile Group (ITG) with manufacturing facilities in the US, Asia and Mexico, including the flagship White Oak mill which blends modern equipment and technology alongside vintage looms from mid-century denim making.