• Cone Denim has become the only fabric producer in North America to use Tencel x Refibra lyocell fibres in denim fabrics.
The new Cone Denim fabrics with Tencel x Refibra Lyocell  will be made in Cone’s North American mills

The new Cone Denim fabrics with Tencel x Refibra Lyocell will be made in Cone’s North American mills

US textile major Cone Denim has partnered with Austrian cellulosic fibre producer Lenzing on new sustainable denim fabrics using Refibra branded lyocell fibres.

The move has seen Cone Denim become the only fabric producer in North America to use Tencel x Refibra lyocell fibres in denim fabrics. 

Developed by Lenzing last year, Refibra – which stands for 'Reduce, Reuse and Recycle' – is the first cellulose fibre featuring recycled material on a commercial scale. It is produced in the Tencel production process and comprises scraps of cotton and wood.

"Denim consumers want authentic yet innovative products that maximise comfort, style, and performance," says Kara Nicholas, vice president product design and marketing for Cone Denim. "They also want to know that their favourite jeans are responsibly made and remain sustainable at the end of their lifecycle when finally discarded. Our Cone 3D R&D team continues to explore and push the boundaries in developing the next evolution of sustainable denims."

The new Cone Denim fabrics with Tencel x Refibra lyocell will be made in Cone's North American mills, with fabrics offering a traceable pedigree with a fibre ID, providing an independent means for brands and retailers to verify that their denims contain genuine Tencel x Refibra lyocell fibres.

"The new fabrics from Cone clearly demonstrate that sustainability and denim are beautifully compatible concepts," says Tricia Carey, director of global business development for denim at Lenzing. "When responsible denim manufacturers like Cone Denim create more environmentally considerate products that still address consumer demands, the entire apparel industry moves closer to a circular economy that benefits us all."

Cone Denim will feature the new denim collection at Kingpins New York, 6-7 June.