Textile giant Cone Mills will no longer be the exclusive supplier of denim for Levi's 501s and is holding talks about setting up a joint venture with a Turkish denim producer to sell denim in Europe, it was reported on Thursday.

The Greensboro News & Record newspaper said Cone and Levi Strauss have amended a 1992 deal to allow Levi Strauss to buy denim for 501s from other sources beginning March 30, 2003. Cone will also be allowed to sell 501-style denim to other firms.