The NRF 2011 Easter Consumer Intentions and Actions Survey, designed to measure consumer behaviour and shopping trends related to Easter spending.

The NRF 2011 Easter Consumer Intentions and Actions Survey, designed to measure consumer behaviour and shopping trends related to Easter spending.

Despite this year's late Easter holiday, consumer spending in the US is set to increase according to a survey the National Retail Federation (NRF) - with apparel spending up 13% on last year.

A survey carried out for the trade group found the average consumer in the US will spend US$21.51 on apparel this Easter, up from last year's $19.03 and totalling $2.4bn in sales.

Additionally, Easter's biggest spenders will be 25 to 34-year-olds, and young adults aged 18 to 24.

Department and discount stores will be the most popular shopping destinations for Easter gifts, and total spending on Easter-related merchandise is expected to reach $14.6bn.

"Though lingering concerns over food and energy prices may keep shoppers from splurging, retailers are expecting consumers to stock up on apparel, home décor and of course food and candy, a good sign leading into the much busier and important months to come," said NRF president and CEO Matthew Shay.

The NRF 2011 Easter Consumer Intentions and Actions Survey, conducted for NRF by BIGresearch, was designed to measure consumer behaviour and shopping trends related to Easter spending.