Consumers in China have a growing understanding of “green” products and have more confidence in them than their North American counterparts, according to a new survey.

The 'DuPont China Green Living Survey: Consumer Awareness and Adoption of Biobased Products,' found that the majority of Chinese consumers were likely to buy apparel and other products made from biobased ingredients that offer environmental benefits.

Some 70% voiced confidence in the environmental claims of green products, above the rate recorded in a similar survey conducted last year in North America, but only four in 10 said they were very or somewhat familiar with green products.

“The survey demonstrates a growing awareness and desire among urban Chinese consumers for green products that offer sustainability benefits,” said Jeremy Xu, vice president, global sales and applications, DuPont Industrial Biosciences.

“Greater adoption of biobased products in China could help the country reduce its energy intensity and carbon emissions and advance a new era of green manufacturing.”