Awear-Tech is formed under the existing partnership between Mens Wearhouse, a division of Tailored Brands, and US designer Kenneth Cole

Awear-Tech is formed under the existing partnership between Men's Wearhouse, a division of Tailored Brands, and US designer Kenneth Cole

Advanced fabric technology that enhances clothing comfort by managing the body's ideal core temperature is to feature in a special collection under the 'Awearness Kenneth Cole' label for the first time.

The new collection, Awear-Tech, is part of an existing collaboration between Men's Wearhouse, a division of Tailored Brands, and US designer Kenneth Cole.

It will feature tailored clothing and sportswear using technology from US-based Cocona Inc, marketed under the brand name 37.5 (the body's core temperature in degrees Celsius).

The technology permanently embeds active particles at the fibre level to capture and release moisture vapour. It is thought to be the first time it has ever been applied to tailored clothing.

The Awear-Tech suits are engineered from the yarn up, incorporating 37.5 technology in every layer, from the suit lining to the wool. Dress shirts under the label will also feature this advanced cooling technology.

In line with the whole Awearness collection, a portion of the proceeds of all Awear-Tech sales will go toward helping veterans transition back into the workforce.

"We are thrilled to have partnered with Men's Wearhouse and Kenneth Cole to use our revolutionary comfort technology to create a new level of performance apparel in the tailored clothing business," said Jeff Bowman, CEO of Cocona/37.5. 

Available exclusively at Men's Wearhouse stores across the US and online, the label will include suit separates in extreme slim fits, dress shirts, sport coats, dress pants and sportswear in slim fits.

Cocona technology also features in performance Merino wool socks from Point6.

Cooling technology key to innovative wool sock