The Kenyan Government has set aside more than 2.1 million acres of land for cotton farming as part of a new national campaign aimed at reviving the ailing textile sector. If successful, the initiative could provide the chance of employment for more than 200,000 people.

Speaking on a fact-finding mission accompanied by six Ameican textile experts, industries director Mr J M Masila said that the Government was committed to regenerating the textile industry to take advantage of the African Growth and Opportunity Act (AGOA). He added that the revival would start by strengthening cotton farming and ginning before switching its focus to milling. This campaign would create 50,000 direct jobs, and an additional 150,000 would come from auxiliary sectors like transport, insurance, banking, warehousing and advertising.

The team of American investors was making a tour of the region's industry in an effort to evaluate future investment opportunities and offer advice to farmers and stakeholders on ways to maximise the sector's potential, both now and in the future.  

As well as the American interest, companies in Pakistan, South Korea, South Africa, Sri-Lanka, Germany and the UK are thought to be considering investing in the sector.