Australian lifestyle brand Country Road has partnered with Austrian cellulosic fibre producer Lenzing on denim garments made from Tencel branded lyocell fibres using Refibra technology, which incorporates cotton scraps.

Country Road is using the fibres in its top-selling Sateen Jean, which will be made available online and at 80 store locations across Australia and New Zealand.

The new denim fabrication was created by Spanish mill Tejidos Royo and is described as being gentle on the skin, while being strong and durable for everyday wear.

Developed to help reduce the fashion industry's ecological footprint, Refibra – which stands for 'Reduce, Reuse and Recycle' – technology transforms cotton scraps collected from garment production and wood pulp from responsibly managed forests into new virgin Tencel lyocell fibres. The fibres are produced via a closed-loop production process using bioenergy and can be used for fabric and garment production.

"Lenzing continues to demonstrate how we can reduce our ecological footprint and reassess waste as a resource," says Country Road managing director Darren Todd.