Clothing and textile companies in the Foleshill area of Coventry are set to benefit from the appointment of a special adviser to encourage the trade to fight back against competition.

Up to 50 businesses in the area will benefit from nearly £90,000 from the UK government's Single Regeneration Budget, as part of a project intended to safeguard up to 500 jobs.

The cash for the Coventry Centre for Investment will go towards the hiring of a special clothing sector adviser who will work with clothing manufacturers and associated businesses in Foleshill.

Many of those companies are under pressure because of cheap imports and cost-cutting by buyers, with the centre having a history of helping the industry by providing pattern cutting and design services and training programmes.

Council spokesman Dave Batten said: "We need to do as much as we can to support jobs in the area, especially with the problems with imports. We need to be as competitive as we possibly can and this is a good scheme."