CriticalPoint Capital (CPC) has completed the merger of Shoes.com with its existing footwear and athletic specialty platform, Running Specialty Group – operator of the JackRabbit, Olympia Sports, and Clever Training footwear and athletic specialty retailers.

Originally founded in 1999 as ShoeBuy, Shoes.com is an online retailer of footwear, apparel and accessories, offering a broad assortment of brands spanning athletic to casual for women, men and children. 

Affiliates of CPC acquired Shoes.com in October of last year from Walmart, which purchased the company for US$9m in 2017. 

The merger with CPC's existing platform Running Specialty Group (RSG) will create a leading omnichannel specialty footwear platform with a wide range of branded footwear, apparel and athletic offerings. Shoes.com, JackRabbit, Olympia Sports, and Clever Training (together, RSG) will continue to operate under their respective banners, while benefitting from a core infrastructure and shared services operational model focused on better serving and connecting with consumers.  

Bill Kirkendall, CEO of RSG, said the integration of Shoes.com further expands the product portfolio while providing customers greater access to top-tier brands.

"With strong positions in each of our targeted markets, we believe Shoes.com is an important addition to the RSG platform. We are very enthusiastic for what the new combination entails, including increasing support and scale, enhancing our key capabilities, and expanding distribution points across the nation, while providing an attractive future for everyone involved including our employees, customers and vendors."

Brad Holtmeier, partner at CPC, added: "Together, the companies can capitalise on each of their brand's market leadership, vendor relationships and operational, distribution and marketing capabilities to drive higher revenue growth and profitability than any of the companies could independently accomplish."