Rapidly-growing fashion company Crocodile Products Pvt Ltd on Wednesday unveiled ambitious store and product expansion plans as it looks to take a chunk out of its rivals and obtain a bigger bite of the Indian market.

The Coimbatore-based firm, whose brands are available in 2,700 clothing stores, currently operates 51 franchisee outlets across India but plans to almost double that total in the next year.

It also plans to become more of a lifestyle brand through the introduction of new products such as ties, leather accessories, sunglasses and watches, its managing director, Venkatesh Sivaraman, told The Hindu Business Line.

He revealed its sales soared 62 per cent in the latest quarter despite economic uncertainty and increased competition and said it planned to crackdown on counterfeiters who were cashing in on its image.