Footwear specialist Crocs has appointed Dale Bathum as chief product officer responsible for design and development, as well as expanding the brand internationally. 

Bathum, who was previously senior vice president of product for Crocs, joined the company in 2007. Prior to this, he held senior product development roles at Deckers and sporting goods giant Nike.

Meanwhile, Doug Hayes, vice president and general manager of the Americas for Crocs, has been promoted to president of the Americas. He will continue to oversee operations for North and South America, including wholesale and direct-to-consumer sales.

In addition, Crocs has named Mike DeBell chief sales officer. DeBell has previously held various sales management roles with multiple global companies.

Earlier this month, the footwear firm appointed Scott Crutchfield as chief operating officer to lead all day-to-day operations for the company.