Crunch Fitness International has signed up Italian firms Manrico Holdings SpA and Progetti International to produce a new range of activewear. Under the terms of the venture the health club chain has signed over the licensing rights and worldwide distribution to the Italian companies. Crunch is looking to upgrade its range of activewear and chose Manrico as manufacturer because of its cashmere production for Prada, Louis Vuitton and Ralph Lauren through its subsidiary Manrico Cashmere.