Consumers shopping for apparel online will soon get personalised, event-specific style advice from the guide2style virtual personal shopper - a new technology that uses more than 150,000 interdependent rules of style to deliver personalized, event-specific fashion guidance.

"It just makes sense to provide online consumers with something they've been asking for in personalized fashion advice at their favorite online store," said Scott Van Valkenburgh, an accomplished e-commerce strategist and guide2style's CEO. "A recent article in Women's Wear Daily said online apparel customers are looking for fashion guidance they can trust ... that's what our product delivers."

The guide2style virtual personal shopper uses cutting edge artificial intelligence to advise shoppers what outfits, colors and accessories best suit their figure and the event they are attending.

Guide2style has now launched a beta test site to show an example of an event-driven marketing campaign that any apparel e-tailer can use to increase customer traffic, retention and conversion rates. To see the website and try the technology visit .

guide2style was founded in December 1999 with the objective of delivering high quality personalised style advice over the Internet to consumers who would enjoy the privacy and always-available convenience of an online personal shopper.