Customs bosses and major companies in China have joined forces to crackdown on counterfeit goods.

Representatives from seventy-two foreign-invested companies in the country were invited to attend a meeting with the General Administration of Customs. Now customs officials from Ningbo and Hangzhou, the two main checkpoints for goods entering and leaving Zhejiang and other eastern provinces, are to help fight intellectual property and counterfeiting.

Counterfeit goods are costing companies thousands of pounds each year in lost revenue.

Executives from sports giant, Nike, explained how to distinguish counterfeit products from the real thing. Customs officials have seized 22 cases of counterfeit goods, some containing copies of Nike products, since last year.