Danskin Inc (OTC BB: DANS), the designer, manufacturer and marketer of women's activewear, dancewear and legwear, has appointed Stephen Willacy to the newly created position of vice president, European sales.

Mr Willacy will focus on driving international growth, primarily through expanding distribution channels throughout western Europe.

Commenting on the appointment, Carol Hochman, president and chief executive officer of Danskin Inc said: "The addition of Stephen Willacy is an important step in strengthening Danskin's continued expansion into Europe. Stephen's knowledge and experience in assisting women's activewear apparel companies develop and expand their international women's apparel industry will be instrumental to Danskin's global success. The company feels that this initiative could yield significant upside revenue potential."

Prior to joining Danskin Inc, Mr Willacy was with the Sara Lee Corporation as European director of Champion USA and was responsible for all of their European activities and development. Prior to that, he was general manager of Aquascutum, and previously with European women's wear business Alexon Group, as a board director responsible for all sourcing, buying and merchandising.