Datacolor has launched a new solution to objectively measure and digitally communicate the colour of previously unmeasurable materials, including multi-colour prints, trim, yarn, zippers and lace.

The move will help save costs and significantly shorten the time from concept to consumer, according to the firm.

It claims retailers and suppliers using SpectraVision can save up to 50% of colour approval process costs by decreasing strike-offs, lowering colour standard maintenance costs, and reducing physical sample shipments. In addition, the system can eliminate weeks in the development and production process.

"Digital colour assessment is the industry standard for textile materials with one, solid colour. All other materials, which make up 50% of textiles, require visual evaluation – an inefficient, costly and subjective process," says Diane Geisler, vice president of marketing at Datacolor.