Apparel maker VF Corporation has announced that David Conn has been appointed president - VF Retail Licensed Brands, a new position within its subsidiary, VF Services.

Prior to joining VF, Conn served as executive vice president of the Iconix Brand Group, which owns, licenses and markets a portfolio of consumer brands, and played a key role in building Iconix into an industry leader in brand management and licensing.

He also has held senior marketing roles with Columbia House and Candie's. Conn will be responsible for identifying new business opportunities with key retailers under a licensed business model.

Conn will be based in New York City and will report to Mike Gannaway, vice president of VF Direct / Customer Teams.

Gannaway said: "Partnering with leading retailers is one of the cornerstones of VF's growth strategy.

"Beyond our core national brand strategy, we see additional opportunities for growth with key partners through the introduction of new brands under a licensed business model.

"David brings a unique set of skills, capabilities and brand licensing experience to VF that will prove effective in leading our efforts in this new endeavour."