Women's wear retailer Charming Shoppes Inc has named Debbie Martin as senior vice president, product design and development, for its Lane Bryant brand with immediate effect.

Martin most recently served as the vice president of product development for Chico's FAS Inc, and prior to that was the vice president and group product development director for Liz Clairborne Inc.

She has also held positions at The Talbots, Barney's New York, Bergdorf Goodman, and Henri Bendel.

Brian P Woolf, president of Lane Bryant, said the appointment "signals our commitment to alter our current business model to a vertical product design business model.

He added that Martin "will expand the scope and capabilities of the product design leadership role, in an effort to best position us as America's leading specialty women's plus apparel brand.

Charming Shoppes operates 2,359 stores under the names Lane Bryant, Fashion Bug, Fashion Bug Plus, Catherines Plus Sizes, Lane Bryant Outlet, And Petite Sophisticate Outlet.